Chocolate Naive and what is not so good about it
April 19, 2013 § 6 Comments
I know someone who knows someone who makes Chocolate Naive chocolates, drinking chocolate, figs dipped in chocolate, chocolate spread, funny tasting ice cream and I could go on. Why am I writing about this chocolate of chocolates? Well, first, I think the design of Chocolate Naive by Karolis Kosas is mind-blowing, a bit wannabe Apple, but I genuinely admire it. The chocolate maker/factory is a bean-to-bar one which basically means they do it all in-house, DYI style, all very respectable. And here comes the truth – the chocolate is actually rubbish, it tastes horrible and why is no one saying that? I say yes to the design and the branding, I say yes to the ideas, but please, guys, can we be honest here and not say something tastes great when it does not?
I am not even sure why it annoys me so much, I want to like it, I want to say oh I have tasted it and it’s divine, but it is not, so there. Done.